From quote to order: how your quote becomes your best marketing tool
A quote is often the first document that a customer really reads carefully. Why not use it as a powerful marketing tool? By making your quotes not only informative but also inspiring, you immediately show what you are worth as a company.
For example, add a short paragraph to your quote describing your unique approach. Explain how to relieve customers, why you only work with experienced movers, or how to use materials in an environmentally friendly way. This not only ensures transparency, but also gives customers an extra reason to choose you.
You can also subtly promote your other services. Do you have packing help or sustainable moving boxes? Include a short description as an optional service. Or, if it's a move with storage, you can include a process overview, complete with photos of your storage space, to build trust.
Ideas for extra value in your quote:
- Reviews and success stories: Place a short quote from a happy customer at the bottom of the quote.
- A checklist: Add a small checklist, such as “What do I need to arrange before the moving day?” This makes the quote not only informative, but also practical.
- Promotions or discounts: Mention temporary offers, such as discounts on sustainable moving boxes or a free consultation.
By approaching your quotes as a marketing tool, you can turn a standard document into a compelling business card that leaves your competitors behind.